December 4, 2023

The concept of the American Dream varies for each individual, but a recent Bankrate survey reveals that for many, owning a home remains a fundamental aspect of this dream (refer to the accompanying graph): Owning a home, as indicated by the graph, ranks higher in importance than retiring comfortably, having a successful career, or obtaining a college degree. But does this aspiration of homeownership resonate with the younger generations? A study conducted by 1000watt focuses on the attitudes of Gen Z and millennials—often perceived as the generations more inclined towards renting—towards owning a home. The study inquires about their future […]